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Quand les imaginaires des marques nous inspirent

(French version only)

By Valérie Zeitoun, Maitre de Conférences, IAE Paris – Sorbonne Business School
Géraldine Michel, Professeur, IAE Paris – Sorbonne Business School

Les imaginaires de marques viennent se substituer aux grands récits collectifs, y compris le roman national français, en apportant de nouvelles raisons d’espérer.

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