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When you click on an ad in sales season, retailers get to harvest your data

By Aayushi Badhwar, Lecturer in Enterprise and Technology, RMIT University

Earlier this year, the consumer watchdog fined three retailers, Michael Hill, MyHouse and Hairhouse Online, almost A$20,000 each for advertising “site-wide discounts” that allegedly never applied to all items on the website.

At first glance, this might look like a straightforward case of using allegedly misleading advertising for an economic benefit. Yet the implications go further.

Years of exposure…

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