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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Keeping up with the Kardashians? Why owning more can leave us feeling less

By Cathrine Jansson-Boyd, Professor of Consumer Psychology, Anglia Ruskin University
The Kardashians are back with a new season of their reality series The Kardashians on Disney Plus.

As a researcher of consumer psychology, I have written about consumer neuroscience and how brands and media shape behaviour and self-perception. Watching The Kardashians through that lens reveals more than entertainment.…The Conversation


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