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Director / Editor: Victor Teboul, Ph.D.
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The story of MTV: The downfall of music disrupter

By Farhan Mutaqin, PhD Researcher, University of Edinburgh
Naufal Rafiansyah, Marketing science, University of Edinburgh
MTV, once a phenomenon with the “video replaces radio” slogan, is now facing a crushing reality on how streaming has replaced video stars.The Conversation


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