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Pourquoi devriez-vous sérieusement arrêter d’essayer d’être drôle au travail

(French version only)

By Peter McGraw, Professor of Marketing and Psychology, University of Colorado Boulder
Adam Barsky, Associate Professor of Management, The University of Melbourne
Caleb Warren, Professor of Marketing, University of Arizona

Au bureau comme sur scène, l’humour demande du doigté. Penser « drôle » – plutôt que jouer au comique – permet d’innover, d’unir et de surprendre sans perdre en crédibilité.

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