Companies now own more than $100 billion in bitcoin – but the shine may be wearing off crypto treasury companies

By Gemma Ware, Host, The Conversation Weekly Podcast, The Conversation

One American company called Strategy owns more than 3% of all bitcoin in existence. Its executive chairman, Michael Saylor, is the pioneer of a new business model where publicly listed companies buy cryptocurrency assets to hold on their balance sheet.

Strategy, formerly called MicroStrategy, first bought US$250 million (£187 million) worth of bitcoin in mid-2020 during the depths of the COVID economic slump. As it continued to buy bitcoin, its share price soared, and it kept buying. As of October 2025, Strategy…

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