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AI and online shopping: how Shein, Temu and others get you hooked

By Ghassan Paul Yacoub, Associate Professor of Innovation and Strategy, EDHEC Business School
Loïc Plé, DIrecteur de la Pédagogie - Full Professor, IÉSEG School of Management

The success of e-commerce platforms Temu and Shein is based on highly effective marketing tools. Artificial intelligence has become a major lever for building customer loyalty.

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