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Pénuries, marges en berne, diversification difficile… Pourquoi les pharmacies françaises vacillent

(French version only)

By Frédéric Jallat, Professor of Marketing and Academic Director of MSc. in Biopharmaceutical Management, ESCP Business School

Entre pénuries récurrentes et fermetures accélérées, les pharmacies révèlent la fragilité du système de santé français pris en étau entre contraintes budgétaires et besoins des patients.

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