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Les algorithmes nous poussent à faire des achats impulsifs

(French version only)

By Steffie Gallin, Professeur Assistant, Montpellier Business School
Audrey Portes, Assistant Professor, Montpellier Business School

Une étude montre que le nombre de suggestions affichées sur les sites de e-commerce compte bien plus que les fameuses étoiles laissées par les autres consommateurs.

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