Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

The Optus brand is in tatters. How can it even begin to rebuild customers’ trust?

By Cassandra France, Lecturer in Marketing, The University of Queensland
Amanda Spry, Senior Lecturer of Marketing, RMIT University

After two Triple Zero outages, a data breach and a $100 million fine for predatory sales in recent years, sorry is not enough. Here’s what Optus needs to do next.

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