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Director / Editor: Victor Teboul, Ph.D.
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TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

By Kelley Cotter, Assistant Professor of Information Sciences and Technology, Penn State
With a change of ownership in the works, the fate of TikTok’s algorithm – the secret sauce of its success – is up in the air. Whatever happens, changes to the video sharing app are coming.The Conversation


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