Songs for Littles: the research that explains YouTube sensation Ms Rachel

By Elizabeth Coombes, Senior Lecturer in Music Therapy, University of South Wales

For many parents of babies and toddlers, there is one YouTube channel that is a household name. Ms Rachel and her Songs for Littles has attracted nearly 17 million subscribers, offering a colourful, playful space where music, movement and early learning meet.

But beyond the catchy tunes and pink overalls, research backs up why her videos are so effective, and why parents should consider joining in, not just letting their children watch.

For years, music therapists have studied how musical interaction supports early development. My own research…

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