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Arrivée de Luca de Meo à la tête de Kering : le luxe devient-il un secteur comme les autres ?

(French version only)

By Ben Voyer, Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
Perrine Desmichel, Assistant Professor of Marketing, ESCP Business School

L’arrivée de Luca de Meo à la tête de Kering marque plus qu’un changement de dirigeant. C’est un véritable changement d’époque pour le secteur du luxe.

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