When ‘sustainable’ fashion backfires on the environment

By Erez Yerushalmi, Professor of Economics, Birmingham City University
Krishnendu Saha, Associate professor in Circular Economy, Birmingham City University

The circular economy – the idea of “reduce, reuse and recycle” – has long been promoted as one solution to the environmental crisis. Instead of the old “take, make, use, throw away” model, it aims to keep materials in play for as long as possible.

In fashion, this means going well beyond traditional repair habits and shopping secondhand. It entails innovations such as clothing rental platforms, fibre-to-fibre…

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