Labubu is not the only Chinese cultural icon to be making a big hit in 2025

By Tom Harper, Lecturer in International Relations, University of East London

While Beijing has been showing off its latest military hardware to an array of international leaders, Chinese cultural icons are making their mark with a very different audience.

At Naomi Osaka’s opening match at the US Open, she had a Labubu attached to her racket bag as she walked on to court which attracted a lot of attention. After the match she told reporters that the doll was a tribute to Billie Jean King (it has big BJK trademark glasses and she calls it Billie Jean Bling).

One of the most…

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