Ghana’s films don’t often make it to Netflix – local solutions may be the answer

By Robin Steedman, Lecturer of Creative Industries, School of Culture and Creative Arts, University of Glasgow
Ana Alacovska, Associate Professor, Department of Management, Society and Communication, Copenhagen Business School
Rashida Resario, Lecturer, Theatre Arts, University of Ghana
Thilde Langevang, Associate Professor, Department of Management, Society and Communication, Copenhagen Business School

African filmmakers have long faced challenges in securing wide-scale distribution for their films. In this context, digital platforms such as Netflix and YouTube have been hailed as bringing huge new opportunities.

This optimism in filmmaking resonates with the hype digital technologies more generally have had in Africa. They have been seen to offer almost unlimited opportunities for African entrepreneurs to transform and grow their businesses. Ghana’s communication…

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