Being funny helps populist politicians create bonds and get voters on board

By Adam R. North, Early Career Researcher, Religions and Theology Department, University of Manchester

Humour has become one of the most potent weapons in the populist politician’s playbook. Comedic populists like Donald Trump, Boris Johnson, Nigel Farage and Argentinian president Javier Milei use ridicule, absurdity and sarcasm not just to entertain, but to deflect criticism, confuse opponents and present themselves as relatable outsiders. Their tomfoolery and comedic stunts often dominate headlines and capture…

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