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Topshop’s return to the high street must appeal to gen-Z to succeed

By Rose Marroncelli, Lecturer, Nottingham Trent University

During the 2000s and 2010s, Topshop was a fashion powerhouse – an icon of the British high street. A combination of music, make-up and the latest fashions allowed the retailer to thrive in popularity. And high profile celebrity collaborations with model Kate Moss and singer Beyoncé also raised Topshop’s profile in a crowded retail market.

The retailer…

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