Is AI coming for your creative job? Maybe not – with some human intervention
By Afsoon Soudi, Assistant Professor, RTA school of Media, Toronto Metropolitan University
Gavin Adamson, Professor in journalism, Toronto Metropolitan University
Lorena Escandon, Assistant Professor, School of Creative Industries, Toronto Metropolitan University
Reem El Asaleh, Associate Professor, Graphic Communications, Toronto Metropolitan University
Many writers, actors and other creatives are currently experiencing a small wave of panic about artificial intelligence (AI) taking over their jobs.
Generative AI (GenAI) is making machine learning and creative work more accessible to everyone. But for industry professionals, the rise of generative AI can signal the destruction of creative jobs.
Yet, according to a recent report by the World Economic Forum, AI…
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Monday, August 11, 2025