From ‘reef-friendly’ sunscreens to ‘sustainable’ super, greenwashing allegations are rife. Here’s how the claims stack up

By Riona Moodley, Lecturer in Law, UNSW Institute for Climate Risk and Response, UNSW Sydney

Going “green” is not just good for the environment and climate, it can also be great for business. Consumers increasingly demand eco-friendly goods and services, and are willing to pay more for them.

But consumers aren’t always getting what they paid for – as evidenced by a number of high-profile “greenwashing” legal cases in Australia.

Greenwashing occurs when a business…

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