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Still throwing shrimp on the barbie: why is Tourism Australia’s advertising stuck in 1984?

By Anita Manfreda, Senior Lecturer in Tourism, Torrens University Australia
Simon Pawson, Professor of Tourism, Torrens University Australia

Tourism Australia’s new campaign is slick and star-studded, but still stuck in the past. After 40 years of clichés, isn’t it time to tell a new story?

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