Plantation tourism, memory and the uneasy economics of heritage in the American South

By Betsy Pudliner, Associate Professor of Hospitality and Technology Innovation, University of Wisconsin-Stout

The American South – and the nation more broadly – continues to wrestle with how to remember its most painful chapters. Tourism is one of the arenas where that struggle is most visible.

This tension came into sharp relief in May 2025, when the largest antebellum mansion in the region – the 19th-century estate at Nottoway Plantation in Louisiana – burned to the ground. While some historians, community members and tourism advocates mourned…

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