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Comment les directions marketing B2B peuvent devenir actrices de l’innovation pilotée par les données

(French version only)

By Ludivine Ravat, Assistant Professor of Marketing, International University of Monaco

Le marketing « business-to-business » (B2B) doit s’appuyer sur les flux de données notamment numériques pour innover. Ce serait une erreur de croire que ces outils sont réservés au marché grand public.

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