Will UK’s 10% discount get more people buying electric cars? The evidence doesn’t look good

By Tom Stacey, Senior Lecturer in Operations and Supply Chain Management, Anglia Ruskin University

The UK government is offering a 10% taxpayer-funded discount on new plug-in cars that cost less than £37,000. It’s an attempt to re-energise the currently flatlining market for new electric vehicles (EVs) in the UK – but there are reasons for people’s reluctance that a price cut alone won’t solve.

The £37k price limit excludes all new Tesla, BMW and Mercedes-Benz cars – with Tesla still topping EV sales in the UK despite the recent backlash against its owner, Elon Musk. Many Chinese imports are also…

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