Ultrafast fashion brand Princess Polly has been certified as ‘sustainable’. Is that an oxymoron?
By Harriette Richards, Senior Lecturer, School of Fashion and Textiles, RMIT University
Jon Hewitt, Lecturer, Fashion and Textile Design, RMIT University
B Corp certification is given to businesses who score well for social impact and environmental benefit. But ultrafast fashion is inherently unsustainable.
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Thursday, July 24, 2025