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Conservateur ou progressiste : quel type de donateur êtes-vous ?

(French version only)
By Thomas Leclercq, Professeur ordinaire en marketing, IESEG School of Management (LEM-CNRS 9221), Head of Marketing and Sales Department, IÉSEG School of Management
Etienne Denis, Professeur de Marketing, EDHEC Business School
Steven Hoornaert, Professeur en marketing digital; IESEG School of Management, Univ. Lille, CNRS, UMR 9221 - LEM - Lille Economie Management, F-59000 Lille, France, IÉSEG School of Management
En 2025, la politique influence nos dons. Où vous situez-vous ? Une étude démontre que la générosité des Français oppose conservateurs et progressistes.La Conversation


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