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Faux experts, vrais influenceurs : un défi pour les marques

(French version only)

By Damien Chaney, Professor, EM Normandie
David Moroz, Associate professor, EM Normandie
Magali Trelohan, Enseignante-chercheuse, marketing social, EM Normandie

Donner son avis est devenu un réflexe sur les réseaux sociaux. Mais ceux qui parlent sont-ils toujours les plus compétents ? Quelles conséquences pour les marques ?

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~	Conference, Oct. 16, 2024. The War Against the Past: Fighting for our History