Director / Editor: Victor Teboul, Ph.D.

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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Chatbots are on the rise, but customers still trust human agents more

By Vivek Astvansh, Associate Professor of Quantitative Marketing and Analytics, McGill University

Companies are increasingly routing customers to chatbots. New research looks into whether customers prefer human or chatbots agents more, and under which circumstances.

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