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Labubu plushies aren’t just toys. They’re a brand new frontier for Chinese soft power

By Ming Gao, Research Fellow of East Asia Studies, Lund University
One of the most sought-after items of 2025 isn’t a designer handbag or the latest tech gadget. It’s a plush elf with a snaggle-toothed grin.

Labubu (拉布布) is a global sensation. From David Beckham and Rihanna to Dua Lipa and Blackpink’s Lisa, celebrities – and even members of the Thai royal family – have been spotted showcasing their Labubu collections.…The Conversation


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