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Why corporations are backing away from supporting Pride this year

By Leah Hamilton, Professor in the Faculty of Business & Communication Studies, Mount Royal University
Corinne L. Mason, Professor, Women's and Gender Studies, Mount Royal University
Gini (Virginia) Weber, Assistant Professor of Marketing, Mount Royal University

The fact that companies have quickly backed away from their support of the 2SLGBTQIA+ community has revealed the conditionality of their support.

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