Energy Star, on the Trump administration’s target list, has a long history of helping consumers’ wallets and the planet

By Magali A. Delmas, Professor of Management, Institute of the Environment and Sustainability, Anderson School of Management, University of California, Los Angeles

Since the early 1990s, the small blue Energy Star label has appeared on millions of household appliances, electronics and even buildings across the United States. But as the Trump administration considers terminating some or all of the program, it is worth a look at what exactly this government-backed label means, and why it has become one of the most recognizable environmental certifications in the country.

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