IVF is big business. But when patients become customers, what does this mean for their care?

By Hilary Bowman-Smart, Research Fellow, Australian Centre for Precision Health, University of South Australia
Craig Stanbury, Teaching Associate, Monash Bioethics Centre, Monash University

Monash IVF CEO Michael Knaap has resigned after one of the company’s Melbourne clinics mistakenly transferred the wrong embryo to a patient. The patient wanted her partner’s embryo, but instead her own embryo was transferred.

It is the second time this year Monash IVF has made such an announcement. In April, the company…

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