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Face à la transformation des gares, quelles expériences-voyageurs offertes et vécues ?

(French version only)

By Marie-Catherine Paquier, Enseignant-chercheur en marketing, EBS Paris
Mariem El Euch Maalej, Associate professor of marketing, ESSCA School of Management
Martine Deparis, Enseignante chercheuse en marketing, EBS Paris

De plus en plus, les gares se transforment. Parallèlement, les besoins des usagers changent aussi. Comment ces deux mutations s’articulent-elles ?

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~	Conference, Oct. 16, 2024. The War Against the Past: Fighting for our History