Are influencers villains, victims or champions of change? The reality is more complex
By Aya Aboelenien, Associate Professor of Marketing, HEC Montréal
Ai Ming Chow, Postdoctoral Fellow, Management and Marketing, The University of Melbourne
Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying…
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Tuesday, June 3rd 2025