Discovering new NZ music in the streaming age is getting harder – what’s the future for local artists?

By Oli Wilson, Professor & Associate Dean Research, Te Kunenga ki Pūrehuroa – Massey University
Catherine Hoad, Senior Lecturer in Critical Popular Music Studies, Te Kunenga ki Pūrehuroa – Massey University
Dave Carter, Associate Professor, School of Music and Screen Arts, Te Kunenga ki Pūrehuroa – Massey University
Jesse Austin-Stewart, Lecturer, School of Music and Screen Arts, Te Kunenga ki Pūrehuroa – Massey University

Streaming and social media have transformed the way we discover music. But algorithms and programming formats mean local artists are disappearing in the global mix.

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