Freeze branding: the new body modification technique causes serious and irreversible harm

By Adam Taylor, Professor of Anatomy, Lancaster University

If you’re a fan of the TV show Yellowstone, you’ll know the deal – you earn your place on the ranch by being branded. On the show, this means having a red-hot iron pressed into your flesh, leaving a permanent scar of loyalty to Yellowstone Dutton Ranch and its patriarch, John Dutton.

In life imitating art, people are getting themselves branded, but instead of using heat, they are using freeze branding. The branding iron is cooled using dry ice, isopropyl alcohol or liquid nitrogen, and then pressed against the skin…

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