Director / Editor: Victor Teboul, Ph.D.

Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

The rebrand that went full circle: HBO Max to New HBO Max

By Omar H. Fares, Lecturer of Marketing in the Lazaridis School of Business and Economics, Wilfrid Laurier University

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Read complete article

~	No chance to say goodbye – defeated MPs will rue not giving valedictory speeches

~	The sun will come out tomorrow: remembering the life and music of Charles Strouse

~	Waste-to-energy in Australia: how it works, where new incinerators could go, and how they stack up

~	The space race is being reshaped by geopolitics, offering opportunities for countries such as New Zealand

~	Proposed US Budget Bill Will Harm Right to Health

~	‘We are still waiting for our loved ones’: Families of the abducted speak out

~	Viral ‘Hongdae boy’ videos expose the fringe group of South Korean men trying to sleep with foreign women

~	So your primary school child has a ‘boyfriend’ or ‘girlfriend’. Should you be worried?

~	How accurate are my medical records? You might be surprised how often errors creep in

~	Friday essay: Trump’s reign fits Curtis Yarvin’s blueprint of a CEO-led American monarchy. What is technological fascism?