What did the parties say on TikTok in the election, and how? Here’s the campaign broken down in 5 charts
By Hannah Oates, PhD Candidate, School of Social Sciences, Monash University
Intifar Chowdhury, Lecturer in Government, Flinders University
TikTok has never played a bigger role in election campaigning, but it was hard to know what Gen Z were being told and by who - until now.
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Monday, May 12, 2025