A beginner’s guide to vegan fashion (and how to spot ‘greenwashing’)

By Dr Songyi Yan, Senior Lecturer in Sustainable Fashion Management, Manchester Metropolitan University

“Vegan” and “plant-based” are not just food labels anymore; they are fashion’s latest buzzwords. Imagine walking into a high-street fashion store, drawn to a stylish bomber jacket labelled “100% vegan”. You flip the tag, looking for material details, only to find none. Nearby, a luxury handbag proudly announces it’s made from vegan leather. A closer look reveals it’s 56% recycled polyester and 44% polyurethane – basically plastic.

It’s easy to assume vegan clothes are more ethically and sustainably produced. While it’s evident that vegan leathers avoid animal-derived materials and can…

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