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Digital clones of real models are revolutionizing fashion advertising

By Luana Carcano, Lecturer, Beedie School of Business, Simon Fraser University
Driven by advances in artificial intelligence (AI) and metaverse technologies, digital clones are transforming fast-fashion marketing. Always available, ageless and adaptable to any setting, these virtual figures enable brands to create immersive, cost-effective campaigns that resonate with today’s digital-first consumers.

Read more: Fake…The Conversation


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