In the $250B influencer industry, being a hater can be the only way to rein in bad behavior

By Jessica Maddox, Assistant Professor of Journalism and Creative Media, University of Alabama
Jess Rauchberg, Assistant Professor of Communication Technologies, Seton Hall University

Since 2020, content creator Remi Bader had accumulated millions of TikTok followers by offering her opinions on the fits of popular clothing brands as a plus-size woman.

In 2023, however, Bader appeared noticeably thinner. When some fans asked her whether she’d undergone a procedure, she blocked them. Later that year, she announced that she would no longer be posting about her body.

Enter…

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