William Morris: new exhibition reveals how Britain’s greatest designer went viral

By Marcus Waithe, Professor of Literature and the Applied Arts, University of Cambridge

Hadrian Garrard, the curator of Morris Mania – an innovative exhibition now showing at the William Morris Gallery in Walthamstow, east London – tells the story of being in King’s Cross Station and spotting someone wheeling a shopping trolley covered in a plasticised Morris pattern. It reminded me of the time when a student thanked me for my teaching with a pair of Morris-themed flip-flops.

Mugs, tea towels, notepads, handbags and all manner of other incongruous objects make up this world of Morris merchandise. Much of it is made in China and remote from the purposes

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