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Want to go viral this #Halloween? It’s all about tapping into fun, fears and algorithms

By Anastasia Denisova, Senior Lecturer in Journalism, University of Westminster
Here they come: an apron and tattoos that make you look like chef Carmy from The Bear, or weird insect-like accessories resembling the infamous Paris Fashion Week bedbugs – new year, new over-the-top inventive Halloween trends. Thanks to the proliferation of social media platforms like TikTok and Instagram, we’re in for a treat for this year’s online Halloween extravaganza.


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