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Corporate social responsibility disclosures are a double-edged sword, new research suggests

By Vivek Astvansh, Associate Professor of Quantitative Marketing and Analytics, McGill University

Hoping to win over customers, businesses from Amazon to Zoom have taken to touting their good deeds in corporate social responsibility reports.

CSR reports let companies spotlight what they’ve done for workers, consumers, communities and the environment – essentially all their goals beyond simply making a profit.…

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