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Sex sells in these Zimbabwe take-out chicken ads – showing how fragile masculinity is

By Gibson Ncube, Senior Lecturer, Stellenbosch University

Around the world, fast food advertising has been called out for sexualising and objectifying women’s bodies. In South Africa in 2019, for example, one fast food chain was castigated by advertising authorities for “the gratuitous use of sexualised women and sexual puns, with no product relevance”. At the same time, UK authorities put

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