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Director / Editor: Victor Teboul, Ph.D.
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A bipartisan data-privacy law could backfire on small businesses − 2 marketing professors explain why

By John Lynch, University of Colorado Distinguished Professor, University of Colorado Boulder
Jean-Pierre Dubé, James M. Kilts Distinguished Service Professor of Marketing, University of Chicago
Orion Brown started Black Travel Box to serve Black female travelers who find hotel lotions and shampoos inadequate. Randel Bennett co-founded the insurance startup Sigo Seguros for underserved Spanish-speaking drivers. Bill Shufelt and John Walker founded Athletic Brewing Company so athletes and nondrinkers in social situations could drink tasty…The Conversation


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