Repeating aids believing: climate misinformation feels more true through repetition - even if you back climate science

By Mary Jiang, PhD student in psychology, School of Medicine and Psychology, Australian National University
Eryn Newman, Associate Professor, School of Medicine and Psychology, Australian National University
Kate Reynolds, Professor of Educational Psychology & Learning, Faculty of Education, The University of Melbourne
Norbert Schwarz, Provost Professor of Psychology and Marketing and co-director of the Dornsife Mind & Society Center, USC Dornsife College of Letters, Arts and Sciences

If you come across the same piece of misinformation several times, it will start to feel familiar – and familiar information feels more true.

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