People tend to be less green on holiday – here’s how to change that

By Lorraine Whitmarsh, Professor of Environmental Psychology, University of Bath
Nicole Koenig-Lewis, Professor of Marketing, Cardiff University

Copenhagen recently announced it will start rewarding tourists for going green. Visitors to the city who participate in climate-friendly initiatives, like cycling, train travel and clean-up efforts, will get free museum tours, kayak rentals, meals and other benefits.

Elsewhere, local authorities are increasingly using disincentives or bans to protect local quality of life and prevent irresponsible behaviour. This includes Barcelona’s tax…

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