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Why spending time and money creating TikToks probably won’t pay off for Labour and Conservatives

By Steven Buckley, Lecturer in Media & Communication, City, University of London
In a few short years, TikTok has moved from being an app for teens doing dance routines in their bedroom to a key part of political campaigning. Both Labour and the Conservatives are on the app (with 191,000 and 58,000 followers respectively) attempting to win over younger voters.

But for large political parties, spending time, effort and money on creating TikToks is probably a waste of resources. The youth vote has been unchanged and locked in for many months. A few gimmicky…The Conversation

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