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End of the line for P&O: why is Australia such a tough market for the cruise ship industry?

By Freya Higgins-Desbiolles, Adjunct Senior Lecturer in Tourism Management/ Adjunct Associate Professor, University of South Australia
Miami-based cruise operator Carnival Corporation has announced it will retire its P&O Cruises Australia brand in March 2025.

The decision marks the end of the line for an iconic cruise brand in Australia and the Pacific, after nearly a century of operations.

Parent company Carnival has been on a campaign of international growth through acquisitions and mergers since at least 1989. P&O Cruises…The Conversation

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